| Promotion | Outbound IVR | Advertise with Song dedicate | ||||
|---|---|---|---|---|---|
Advantages : |
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| Problem | Solution | Impact | |||
| A beauty and skin care company was facing a sales slump in its products as the products were in the saturation stage of their life cycle. With valentines day around the corner the company wanted to use a new marketing strategy which could boost the sales. | The company advertised our short code number for song dedication. Before the song an advertisement of the new products was played. Through the real time logs, the company got in touch with the people who used this service. | This marketing campaign worked wonders for the Skin care company. It was a major hit among the youth. Sales picked up by a very large percentage. | |||