| New Sales | Bank Inbound IVR | SMS Marketing with callback number | ||||
|---|---|---|---|---|---|
Advantages : |
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| Problem | Solution | Impact | |||
| A Tamil bank pushed 1 million SMS every month but could not track how many people called back and thus could not find the effectiveness of the campaign. | The bank included our Inbound IVR phone number for call back in the push SMS message. People called back and heard a voice description of the product in Tamil and got live connected to the call center if they showed interest by pressing 1. | The bank learned that 7% people called back. It experimented with the campaign to come up with a better message for 10% call backs. Call backs were tracked on and almost half were converted into paying customers. | |||